Margarita Quijano


2x Founder (1 Exit) | Marketer @ 3 Series A co's (a16z, YC, Khosla) | Oxford MBA

Hi there! I'm a builder and storyteller—I help B2B companies grow by obsessing over customers. These days, I’m exploring new AI tools and their potential!

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My career story

Here's the truth—my career path isn't traditional. But along the way, I failed and learned a lot. Some top lessons:

1. Business is people—everything else is footnotes.

2. Great storytelling isn't persuasion; it's understanding what matters to your audience.

3. Product marketing is teaching that scales across teams, customers, markets.

4. There's no winning playbook... only faster loops of building, launching, and learning.
Science

Coming from four generations of physicians in my family, I studied medical sciences thinking I'd be one too.

I learned to think like a scientist: ask hard questions, test hypotheses, and follow the data.
Entrepreneurship

During university, I started a nonprofit and grew it to eight colleges across North America. I fell in love with building—and how technology scales impact.

I launched my first startup, and after successfully cold-emailing the CEO of a billion-dollar firm, I learned the world is more malleable than we think.
Product Marketing

After I failed my first company and sold my second, I packed up my bags and moved to San Francisco. Over the next few years, I honed my craft as a Product Marketer.

From leading hundreds of launches, I learned how to create scalable systems, tell a good story, and most importantly, work with people from different teams.
Business School

I got my MBA at Oxford to solidify my business foundation. I learned from inspiring people across sixty countries and countless industries.

Understanding different perspectives and mental models transformed how I approach problem-solving.

Latest Blog Post

What I'm thinking about these days...

The $2B Product That Nobody Wanted

What Google Glass taught us about falling in love with solutions instead of problems

READ MORE

Resume

Mar 2025
Present
Co-Founder
at
Azenity

GenAI B2B SaaS Deep Tech (Grant-Funded) | Oxford, UK

Oct 2023
Sep 2024
Senior Product Marketing Manager
at
Statflo

B2B SaaS AI Sales Software (Series A) | Toronto, ON

2021
2022
Founding Product Marketing Manager
at
Draft (YC'21)

B2B SaaS AI Marketing Software (Series A) | Remote

2019
2021
Product Marketing Manager
at
Wefunder (YC'13)

Startup Investment Platform (Series A) | San Francisco, CA

2018
2019
Co-Founder
at
FaceShield

AI Facial Recognition Blocker (Seed & Exited) | Toronto, ON

2017
2018
Co-Founder
at
Vue

AR Product Review App (Seed) | Toronto, ON

Education

Sep 2024 — Sep 2025
University of Oxford

Masters of Business Administration
Dean's List (Top 10%)

Sep 2012 — Jun 2017
Western University

Bachelor of Science
Dean's List (≥80%)

Key Skills

Product & GTM Strategy
Sales Enablement
User & Market Research
Competitive Analysis
Segmentation & Personas
Messaging & Positioning
Cross-functional Leadership

Tools

Notion & Confluence
HubSpot & Salesforce
Intercom
Userpilot
Gong
Lovable & Bolt
Webflow